A researcher, analyst and data geek, I have a PhD in social anthropology, a background in maths and a passion for the visual. A story is told in many mediums - on occasion it can benefit from being dressed up for easier engagement. Sometimes relating information requires a rigorous, well-argued text. In a different context, it makes sense to give people the tools to reach their own conclusions by curating the evidence.
Data is now everywhere, but the only way to unlock it is by understanding context. Interpretation is only possible with the help of a sound theory of people, society, organisations. What story you can tell on the basis of the data and evidence that is out there? After finding the story, the next stage is labouring to make it come to life?